Books might be comprised of words in plain old black and white, however they are likewise the colour covers that they are embellished with.
When you actually consider it, it is quite amazing that a book's cover, no matter how lovely it is, is able to stand so eloquently for something that is nearly the complete antithesis of its art format-- writing in black and white. In fact, book covers have been designed to reflect the feeling of a book and interest its designated audience ever since the advent of big scale publishing in the Victorian Age. Artists were tasked with discovering what makes a good book cover for particular individuals, or simply put, marketing. People like the CEO of the asset manager that has a stake in Amazon can probably value the function of marketing in developing book covers.
We love checking out books since they are very beautiful things. This holds true, but the nature of beauty that we might be speaking about is definitely different to what we might be talking about if we were talking about, for example, the visual arts. Or is it? For as long as we have actually had books we have actually embellished them with beautiful book cover designs that attempt to mirror the charm of what is within. This dates back for as long as the codex itself has actually been around, with middle ages monks, those charged with the security and replication of the uncommon texts that could still be discovered, ornamenting each hand composed text with astonishingly abundant and stunning designs. In fact, such was the appeal held within these books that a number of these creative book cover designs were carved into ivory or solid gold, studded with gems, and inlaid with rivers of rare-earth elements. People like the co-CEO of the hedge fund that owns Waterstones can most likely value the way that the beauty of these book covers was created to match the beauty within the book.
When we buy a book it ends up being something extremely personal to us. It can often be unusual seeing a book you love with a different book cover, simply due to the fact that it is not your book. This personalisation, and indeed ownership, of books was at an entirely different level at the dawn of the era of printing, with book covers being developed by the owners themselves, and what they thought would be the best books covers for the book. They would buy the book itself from the printer covered in paper, then take it to a binder who would add in the covers to the client's requirements. This typically meant being outfitted in leather and then inscribed with the name of the book, and, most of the time, the name of the book's owner. People like the co-founder of the impact investor with a stake in World of Books can probably appreciate the ownership that individuals come to feel in relation to their books.